Locally Sourced Comfort

DONNI's journey began in 2009 with a heartfelt creation—a scarf fashioned by founder Alyssa Wasko as a solace in the face of her father's passing. This personal sanctuary evolved into DONNI., a brand named in loving memory of her dad. What originated as a comforting scarf quickly garnered attention, transforming into a comprehensive clothing and accessory line deeply rooted in the ethos of comfort. From neck warmers to tube tops and sarongs to pants, DONNI's expansion mirrors its commitment to comfort, becoming an emblem of ease and style.


Alyssa, the creative force behind DONNI, channels her six-year tenure as a visual merchandiser at Chanel into every design, ensuring meticulous attention to detail and unwavering standards of quality. Beyond crafting fashion, DONNI is a commitment to community. The brand operates locally in Los Angeles, sourcing materials, employing local talent, and shipping from an L.A. warehouse. It's more than a brand—it's a warm welcome, a personal touch, and a force for positive change in the community they proudly call home.

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