DONNI.
Locally Sourced Comfort
DONNI's journey began in 2009 with a heartfelt creation—a scarf fashioned by founder Alyssa Wasko as a solace in the face of her father's passing. This personal sanctuary evolved into DONNI., a brand named in loving memory of her dad. What originated as a comforting scarf quickly garnered attention, transforming into a comprehensive clothing and accessory line deeply rooted in the ethos of comfort. From neck warmers to tube tops and sarongs to pants, DONNI's expansion mirrors its commitment to comfort, becoming an emblem of ease and style.
Alyssa, the creative force behind DONNI, channels her six-year tenure as a visual merchandiser at Chanel into every design, ensuring meticulous attention to detail and unwavering standards of quality. Beyond crafting fashion, DONNI is a commitment to community. The brand operates locally in Los Angeles, sourcing materials, employing local talent, and shipping from an L.A. warehouse. It's more than a brand—it's a warm welcome, a personal touch, and a force for positive change in the community they proudly call home.
RIB KICK FLARE
The Rib Kick Flare, our favorite seasonless essential. Crafted with our ultra-flattering and comfortable rib fabric, featuring a fine rib texture, pintucked detailing, high-rise fit and kick flare. Set it...
RIB CREWNECK TEE
$164.00The Rib Crewneck Tee is our take on the perfect fitted tee. It's just as good layered as it is on its own. Crafted with our ultra-flattering and comfortable rib...
RIB TURTLENECK
$191.00The Rib Turtleneck is our favorite piece for the everyday as the days start to cool. Crafted with our ultra-flattering and comfortable rib fabric, featuring a relaxed turtleneck, subtle dropped...
RIB TANK
$136.00The Rib Tank is our go-to for any look, any season. It holds everything in and does not require a bra underneath. Crafted with our ultra-flattering and comfortable rib fabric,...
RIB TANK
$136.00The Rib Tank is our go-to for any look, any season. It holds everything in and does not require a bra underneath. Crafted with our ultra-flattering and comfortable rib fabric,...
RIB TANK
$136.00The Rib Tank is our go-to for any look, any season. It holds everything in and does not require a bra underneath. Crafted with our ultra-flattering and comfortable rib fabric,...
RIB TANK
$136.00The Rib Tank is our go-to for any look, any season. It holds everything in and does not require a bra underneath. Crafted with our ultra-flattering and comfortable rib fabric,...
RIB TANK
$136.00The Rib Tank is our go-to for any look, any season. It holds everything in and does not require a bra underneath. Crafted with our ultra-flattering and comfortable rib fabric,...
POP STRIPE SHIRT
$289.00Our iconic Pop Button Down, in stripes. A seasonless essential crafted with 100% cotton poplin, featuring a subtle dropped shoulder and tortoise-like buttons. Set it up with — The Pop...
SILKY SIMPLE PANT
Our signature simple pant crafted with elevated and effortless silky, featuring a wide leg fit and elastic waistband. Set it up with — The Pop Button Down or Rib Tank...