Modern sexual wellness essentials for allBorn in New Mexico and raised in California and Michigan, Latina founder Éva Goicochea used her experience in healthcare to redefine the sex essentials industry for the modern consumer. In 2020, actress Dakota Johnson joined the team as an investor and co-creative director. With a medical advisory board, the brand's mission is to provide thoughtful and affordable intimacy essential to all, keeping their footprint in mind at every step. Most of the packaging is 100% recyclable and made from pre and post-consumer recycled content. The Libido supplement line includes a recyclable refill system, and the wipes are 100% OEKO-TEX® Certified compostable fabric. The company strives for zero-waste packaging with glass and recycled cardboard. Maude is built on quality, simplicity, and inclusivity and supports SIECUS, giving young people access to sexual health education.